Louis Hurst, known by tens of thousands in Liverpool as 'Large Portion' is set to become the new voice of breakfast on 107.6 Juice FM.
Larger than life Louis has received rave reviews for his acclaimed breakfast cover for Kev Seed and his own evening drivetime shows on rival station Radio City and is one of Liverpool's most listened to Radio DJs.
A spokesman from Large Portion, the company that will produce Louis's new show confirmed: "Juice FM has offered Louis a fantastic opportunity to present his very own Liverpool breakfast show from January next year and he just couldn't resist.
Clive Dickens of Juice FM said: "Louis is one of Liverpool's best and most loved DJ's and the team at Juice are thrilled to have convinced him not to re-sign at Radio City and look forward to a great battle at breakfast, next year."
The Breakfast Portion will start in January 2005
Juice FM is currently NTL Commercial Radio Station of the Year and now boasts a growing weekly audience of almost 200,000 making it the second biggest commercial radio station in Liverpool. Part of the(UK) Group, the station has been very successful in appealing to Merseyside's 15-24 year olds.
And who knows, with Louis in the breakfast hot seat and knowing he doesn't do things by halves, the odds could weigh heavily in Juice FM's favour in capturing a large portion of Radio City's breakfast audience come 2005.
107.6 Juice FM was acquired byon 26th September 2003. (UK) shareholders are Absolute Radio International, Ulster Television and Eurocast Gmbh. ARUK is actively pursuing both existing and new radio licences in the UK.
Category: Industry News