Emap to Extend Cross-Media Brand Strategy
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Emap to Extend Cross-Media Brand Strategy

Emap has today announced that Gary Hughes will become Chairman of Emap Performance with effect from 1 September, in addition to his role as Group Finance Director. Gary will have responsibility for developing and extending Emap?s cross-media brand strategy through the Emap Performance Board

Emap Performance?s vision is to be innovative and fast growing through leveraging talent, content, brands and relationships ? with consumers, the music industry, and advertisers ? across media platforms. The strategy and structure has developed well in recent months to ensure focused management on the core businesses of radio, magazines and TV. But the goal remains to accelerate growth through cross-media innovation, and that is the challenge that Gary, supported by the Board, will lead.

The Board will consist of current directors Gary Hughes; Tom Moloney, Group Chief Executive; Dee Ford, Group Managing Director of Emap Performance; Deborah Embley, Finance Director of Emap Performance; Marcus Rich, Managing Director of Emap Performance; Dave King, Managing Director of Emap Advertising; and Terry Smith, Non-Executive Director of Emap Performance. Paul Keenan, Chief Executive of Emap Consumer Media, and Anne O?Grady, Group IT Director, will join the Emap Performance Board.

Dee will continue to be responsible for radio strategy and implementation, and act as the link between Performance and Radio. Marcus will continue to have responsibility for Emap?s music magazine and TV businesses, as well as music, events, ticketing, mobile and interactive. Both Dee and Marcus will report directly to Tom Moloney. Deborah Embley as Finance Director is the third member of the Performance executive team and will report to Gary Hughes.

Tom Moloney, Chief Executive of Emap plc, said:

?I?m excited about these developments, because they reflect the breadth of opportunities that exist around the Performance business model. Emap has been very successful in developing its music brands across magazines, television and radio, and I believe there is much more we can do across our UK consumer brand portfolio. With Gary?s leadership this talented team, which includes Paul Keenan, will push our cross-media strategy forward.

?I?d like to thank Dee, Marcus, Deborah and all of the Performance teams for their energy, hard work and commitment. The passion and desire to win across the business is inspiring to see; it is what makes Performance great.?

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0 0 508 04 August, 2004 Industry News 7:39 am 20048 Wednesday, August 4th, 2004

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