PURE Digital ? a division of Imagination Technologies (LSE:IMG) ? presents TEAM PURE DIGITAL competing in the National Gravel Rally Championship, with up and coming driver Paul Alexander at the wheel of an open-class, ex-works Mitsubishi Lancer Evolution VIII.
As well as bringing the PURE brand to a new audience and helping promote the company?s world leading DAB digital radios, the partnership offers one of the UK?s top drivers much-valued support. Paul is one of only five drivers with a Sky TV coverage deal, including an in-car camera, and as well as the high profile television coverage the rally car will make numerous show and print appearances.
The sponsorship will also enable PURE?s retail partners to get in on the action with lucky participants in PURE?s new SellPURE2win retail incentive promotion getting to ride in the TEAM PURE DIGITAL rally car ? see www.sellPURE2win.co.uk for further details.
SellPURE2win is PURE?s largest incentive programme to independent retailers so far. As well as rally car rides prizes include breakfast with a radio DJ, a flight in a radio news helicopter, exclusive gig tickets, and the opportunity to sit in on a live radio show broadcast.