White Rose Radio is promising to deliver a new style of radio station for Hull, Beverley, Goole and the surrounding area if it wins the recently advertised commercial radio licence.
The station will, if successful in its application to become the area?s new, permanent commercial radio station, broadcast in an uncluttered, relaxed and mature style and play a varied and original blend of music from the 1950s to the present day, including classic hits and albums tracks from today?s pop artists as well as more easy listening styles, soul, classic rock and country.
The station, which is backed by the Lincs FM Group who operate Lincs FM in Lincolnshire and Compass FM in North East Lincolnshire, is also pledging to complement great music with a quality local news and information service and provide businesses in the area with a new way of promoting themselves.
White Rose Radio is likely to be slightly different in its format than other applicants for the licence, but as Jane Hill of the Lincs FM Group, says extensive research shows the people of Hull, Beverley and Goole want a new style of radio station. ?We spent a considerable amount of time and money asking people what they wanted from a new radio station. We really delved quite deeply in to their thoughts about existing radio stations and overall they are happy with what?s on offer. However, there is a need to provide people in the 45-64 age group with something more mature, relaxed, informative and specific to their musical interests and tastes. White Rose Radio is the result of that research and we know it will be extremely popular.?
White Rose Radio is backed by the Lincs FM Group, one of the most respected independent radio groups in the UK with a long record of providing high-quality commercial radio in Yorkshire and Lincolnshire.
If it wins the licence, White Rose Radio will be locally-managed and staffed ? employing some 15 people ? and intends to be based in purpose-built studios within the Hull area.
Industry regulator Ofcom is presently examining the White Rose Radio application ? which can viewed in full at www.whiteroseradio.co.uk. A decision on whether or not the station will go ahead is likely to be made in May.