Nevis Community Radio has enlisted the support of Advertising Consultant Mike Bersin to demonstrate to staff how to sell radio advertising, target customer groups, write advertising scripts and produce quality advertising.
Lochaber Enterprise and Lochaber Community Economic Development Partnership has awarded grants totalling ?2,700 to pay for Mike to visit Fort William to provide staff training.
Nevis Radio Station Manager, Willie Cameron said: “We’re pleased that staff will be able to benefit from such professional training. It will enable them to provide a top class service to advertisers who’ll find that Nevis Radio is an excellent choice for getting their messages into the local domain.”
Angus McNicholl, LE’s Community Economic Development Officer, said: “We provide assistance for specialist training to voluntary groups looking to improve their organisational performance. Providing training is essential if Nevis Radio is to improve its reputation as a serious community radio station across a wide range of skill levels.”
Listeners to Nevis Community Radio are enjoying continuous access to local information and entertainment since the station started broadcasting 24 hours a day last November.
With the extra broadcasting hours produced , Nevis Radio recognized more capacity for advertising, and with a view to further enhance the station, decided to enlist the expertise of an advertising consultant.