Saga win Northeast licence
Posted by
Saga win Northeast licence

Saga have won the new regional radio licence for the Northeast of England. In what was one of the most sought-after licences in recent months, Saga fought off competition from national brands such as Xfm and Smooth.

Saga 97.5 FM is wholly-owned by Saga Group Limited. It will provide “easy, melodic, popular music from the past six decades and today, with news, information and lifestyle oriented speech, primarily targeting listeners in the North East region aged 50 and over.”

The licence is for a service to cover the main Tyne & Wear and Teesside conurbations in North East England which have an adult population (aged 15+) of around 2,000,000. However, the exact coverage will be determined by the location of the transmission site and other technical characteristics.

Ofcom expects Saga 97.5 FM to begin broadcasting at the earliest opportunity and no later than two years from this award date.

Ofcom will publish a statement setting out the key determining factors for the award of this licence shortly.

The licence will be issued for a twelve year period.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 377 13 April, 2006 Industry News 11:59 am 20064 Thursday, April 13th, 2006

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
BBC Music Awards 2016 - December 10, 2016 at 8:00 pm (ExCeL London 1 Western Gateway, London, E16 1XL, England)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events