Podcast success for LBC
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Podcast success for LBC

If you’re wondering whether podcasts can ever help the black hole in your station’s monthly revenue targets, the answer to proving to be yes for 97.3 LBC.

While traditional radio advertising continues to struggle, LBC have established podcasting as a viable source of income. This week’s trading report from Chrysalis revealed that the LBC “premium podcast” service, is being received by over 3,500 paying subscribers. Managing Director David Lloyd has since confirmed to Raidojam that paid subscriptions have now reached 4,000.

To read the rest of this article, visit this week’s issue of Radiojam. To subscribe to future issures, click on the Radiojam homepage.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 460 25 May, 2006 Industry News 8:48 pm 20065 Thursday, May 25th, 2006

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