New sponsor for Dougie Jackson
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New sponsor for Dougie Jackson

GMG-owned Real Radio Scotland have joined forces with CR Smith, Scotland’s leading home improvements .
company, who will sponsor the mid-morning show with Dougie Jackson.

The CR Smith Windows and Conservatories sponsorship deal will begin on July 31st for a six-month period. Dougie Jackson?s show broadcasts live from 10am to 12pm weekdays and attracts an audience of over 375,000 adult listeners.

Commenting on the deal Real Radio?s Programme Director Jay Crawford said: ?We?re delighted that CR Smith have decided to take up this opportunity, CR Smith is a great Scottish Company with a fantastic team of people and I do hope this will be the start of a long term relationship with Real Radio.?

Complementing the on-air sponsorship an online feature ‘A Real Window on the World’ will also run. Each month visitors to the Real Radio website are invited to identify an image of a view seen through the CR Smith Window offering them the chance to win cash prizes.

This latest deal marks a return to sponsorship for CR Smith since the mid 1980?s when it was the first company in Scotland to sponsor both Rangers and Celtic Football Clubs, at the same time. Based in Dunfermline the company has over thirty years experience and is firmly established as Scotland?s market leader.

CR Smith Managing Director Ian Macfarlane says: ?As Scotland?s market leader this is the perfect opportunity to tie in with one of Scotland?s leading radio stations. We strive for excellence in the products we sell and the service we provide, and Real Radio provides the ideal vehicle to promote this message to the listeners?.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 421 02 August, 2006 Industry News 9:35 am 20068 Wednesday, August 2nd, 2006

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