Preston-based Emap station Rock FM is selling their own promotional vehicle, known as the ThunderTruck in an eBay auction launched this morning.
It is an all-American Ford and comes complete with 20 inch chrome wheels and a massive Rock FM logo splashed across the pink paintwork.
It comes as the station launches a new breakfast show presented by former evening host Adam Catterall.
Bidding for the truck has reached over three thousand pounds in the first couple of hours.
Click [link=http://cgi.ebay.co.uk/Rock-FM-Thundertruck_W0QQitemZ140049864940QQihZ004QQcategoryZ9883QQssPageNameZWDVWQQrdZ1QQcmdZViewItem]here[/link] to view all the details.
Registered users can discuss this in our regional radio discussion forum by clicking [link=http://radiotoday.co.uk/e107_plugins/forum/forum.php]here[/link].