The new local radio station for Swansea Bay has taken to the airwaves. 102.1 Swansea Bay Radio launched at midday on Sunday with the first song by Take That – Back for good.
The song signifies the return of the station, having previously operated an RSL licence over a year ago in the area.
Ex Swansea Sound Presenter Rob Pendry launched the station, which aims to be a distinctive radio station for listeners aged 35+, with a core audience aged 45 to 64, living in Swansea, Neath, Port Talbot and Llanelli
Swansea Bay Radio promises local information with music from the 60s to the present day, and is 65% owned by Town and Country Broadcasting. T&C also have an interest in other local stations in the area, Radio Pembrokeshire and Radio Carmarthenshire.
The licence was awarded almost exactly one year ago, November 7th 2005. Registered users can click [link=http://www.radiotoday.co.uk/download.php?view.28]here[/link] to download the launch.
Registered users can discuss this in our regional radio discussion forum by clicking [link=http://radiotoday.co.uk/e107_plugins/forum/forum.php]here[/link].