BRMB has made the national headlines once again in various newspapers over a billboard advert in Birmingham which claims to have been arranged by a listener. The ad exposes a cheating husband, and offers a myspace address for more information which conveniently contains links to BRMB's breakfast hosts Elliott and Caroline.
The billboard mirrors a similar viral ad campaign for an American TV show, Parco P.I. where a wife takes revenge on a cheating husband by explaining all to everyone who happens to pass by. Producers Court TV later admitted to the hoax after similar billboards appeared not only in New York, but in Los Angeles and Chicago as well.
BRMB Breakfast Show producer Sue Carter formerly worked at Q102 in Dublin which also had a similar situation happen.
The story was [link=http://icbirmingham.icnetwork.co.uk/mail/news/tm_headline=&method=full&objectid=18232211&siteid=50002-name_page.html]reported[/link] in the Birmingham Mail in December, and more recently the Telegraph asked the question: "[link=http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/01/03/ujane103.xml]Hoax or Heartbreak[/link]".
Phil Barton-Ancliffe, BRMB marketing controller told the Telegraph: "as far as we're concerned the information we received was completely genuine."
It seems the station likes to be involved in listener divorces – after one of their famous stunts from 1999 "Two Strangers and a Wedding" also ended in divorce.
We'll let you work it out for yourself by visiting [link=http://myspace.com/janesrevenge]myspace.com/janesrevenge[/link]
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