Virgin Radio is currently running a week long promotion asking listeners to identify the Band in the AA Van on the Christian O’Connell Breakfast Show. The first correct guess will win the chance to "live like a roadie", meeting a band and attending an exclusive Virgin Radio session.
"Virgin Radio is a great way for us to reach a core 25-44 audience," said Rhiannon Parker, product manager at AA Van Insurance. "This is a really engaging, original promotion which will give listeners the chance to win some great money can’t buy prizes."
"This is a really fun mechanic for our listeners," said Nick Hewat, Sales Director at Virgin Radio. "This promotion will appeal to Christian’s audience and is a great way to celebrate the continued strong relationship between the two brands."
The AA already sponsors the station's sports bulletins.
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