Celtic FC are the 2nd UK football club to expand their brand into the American radio market, thanks to the Satellite Radio operator SIRIUS. Full commentary on all games will be available, and the club will also run soccer camps in America.
The first UK club to make a move on SIRIUS was Chelsea, who signed up for [link=https://radiotoday.co.uk/news.php?extend.1116]coverage[/link] last September. Peter Lawwell, the Celtic chief executive told the Sunday Herald that the club would make a small amount of revenue from the deal but the real purpose is to build the Celtic brand in the American market.
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