SA Tourism deal for Classic FM
Posted by
SA Tourism deal for Classic FM

GCap Media station Classic FM has joined forces with South African Tourism for their first major radio campaign in the UK. The promotion will conclude with Henry Kelly giving away a trip to South Africa. The three week deal is worth £135k.

The deal will commence on 19th February with advertorials directing listeners online to win some small South African prizes e.g. cases of South African wine.

GCap Media’s Canvas agency will write and record the advertorial executions, which will focus on key South African attractions, food and drink, outdoor activities and golfing/whale watching.

The deal was brokered Louise Bennett, Classic FM Media Partnerships Account Manager and Dan Conneally, Account Manager and Starcom.

Wendy Tlou, Marketing Communications Manager for South African Tourism commented on the activity, "We are very excited to be bringing the vibrancy of South Africa to Classic FM listeners. The station is a prefect fit for our target group and we look forward to forging a successful relationship."

Dan Conneally at GCap Media said “Classic FM and South African Tourism are the perfect fit. This activity is a great example of Classic FM using the fantastic creative resources available to us in 'Canvas', to provide a compelling, proactive radio package for South African Tourism."

Marty Newman, media planner at Starcom said “Radio was a great way to help extend South African Tourism’s presence in the UK marketplace during this valuable time of year and Classic FM seemed a great fit in helping to inspire and captivate our consumer.”

[link=] – non-stop radio news[/link] [email protected] or call 0871 315 6 315

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 449 13 February, 2007 Industry News 12:34 pm 20072 Tuesday, February 13th, 2007

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events