Capital Gold is to sponsor DJ David Jensen's son in motor racing. The GCap Media station previously supported Viktor Jensen in the 2006 Formula Palmer Audi Series, and has now committed further support for the 19 year old driver in the highly competitive Formula 3 arena.
In this year’s Lloyds TSB British F3 International Series, Viktor Jensen will be driving for the Alan Docking team in a Mugen-Honda. The Capital Gold branded car will be competing alongside British GT Cars, Ginettas and Caterhams. The station branding will also extend to racing overalls and race helmet.
The sponsorship deal will see the Capital Gold UK Radio brand promoted at race dates across the UK and Europe. In addition, the station will be exclusively promoting the series on-air and offering VIP packages to events across the UK and Europe.
Grant Brookes Head of Marketing & Partnerships for the Capital Gold Network said: “F3 is one of the most dynamic, glamorous and exciting motor racing series. By choosing Formula 3, the Capital Gold sponsorship deal will guarantee TV coverage reaching our key target audiences and leverage connections internationally as well as reaching approximately 300,000 people who attend these events, not including the branding in a wide variety of motor racing magazines, online features and promotions running in consumer motoring titles, lifestyle and national titles.”
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