Virgin Radio on Wii and PS3
Posted by
Virgin Radio on Wii and PS3

If there was an award for making a radio station available on as many different platforms as possible, Virgin Radio would win it. From April 10th, the network of stations will be available via Nintendo Wii and PlayStation 3, increasing the reach of the station to a younger audience.

A specially compatible Virgin Radio Player will allow the station to stream content to the units, and users can buy tickets and CDs, as well as download tracks through the Virgin Radio Ticket Store.

James Cridland at Virgin said: "It’s great for us to achieve another new media 1st and be the only UK radio station available on both of these massively popular games consoles. People are treating the consoles as part of their home entertainment media centre, and now Virgin Radio will be part of that experience. This platform has great growth potential, particularly among early-adopters and 25-44 audience popular with advertisers.”

The Virgin Radio Player can be accessed [link=]here[/link].

[link=] – non-stop radio news[/link] [email protected] or call 0871 315 6 315

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 419 10 April, 2007 Industry News 11:37 am 20074 Tuesday, April 10th, 2007

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events