BBC Radio 1 drops Ad-Song
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BBC Radio 1 drops Ad-Song

New song Style, Attract, Play by Shocka featuring Honeyshot has been dropped by Radio 1 after a national newspaper tipped them off about it being a promotional tool created by Saatchi & Saatchi for Shockwaves. The advert for the hair product has also been aired by Kiss 100 and Xfm, according to the report.

A spokesman for Radio 1 told The Guardian: "The track was presented to Radio 1 in the usual way, via a legitimate promotions company and we were not aware that it was a promotional tool for a hair product. As this is created by an advertising agency with the sole purpose of selling this product, and we do not play adverts, it is not something we would play again."

The song has apparently been played by Judge Jules and Annie Nightingale.

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0 0 375 05 May, 2007 Industry News 8:55 am 20075 Saturday, May 5th, 2007

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