Emap's Magic 105.4 is celebrating gaining back the number one commercial radio spot in London today, taking the title away from Heart 106.2. Magic has held that position three times since out of the last four. The more music less talk station has a 5.9 per cent share, whilst Heart are at 5.4 and Capital at 4.6 per cent of listening in London.
Dee Ford, group managing director, Emap Radio, said: “We’re delighted to see Magic reinforcing its strength in the increasingly competitive London market.
“Magic continues to be a prime example of Emap Radio’s expertise in building strong brands, with well-defined music propositions which engage communities both locally and nationally.
“We’re also pleased to see Emap’s continued dominance on the digital-only platforms supporting Emap Radio’s strategy of offering our audiences compelling content available whenever, wherever and however our listeners want it.”
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