Emap station Magic 105.4 has signed an exclusive deal with George Michael to give away tickets to his upcoming Wembley concerts. Listeners will be able to win tickets every hour, from 6am till 7pm for 5 days from June 4th. An outdoor advertising campaign will also highlight the giveaways.
George will be the first artist to play at the rebuilt iconic stadium, and Magic 105.4 is the official radio partner. Magic will also be giving away ‘money can’t buy’ VIP tickets in Neil Fox’s More Music Breakfast Show, with listeners having to guess the missing lyric from a George Michael song.
Nicola Thomson, Marketing Director, Magic 105.4, said: “George Michael is a great fan of Magic and we are a great fan of his, so it’s only right that Magic is the exclusive radio partner for his forthcoming Wembley concerts.
“Our listeners have made us number one commercial station in London, so we are delighted to be able to offer them this exclusive chance to see George, as our way of saying thank you.”
The creative is by St Luke’s and the media bought by Starcom.
George Michael will be playing at Wembley Stadium on 9th and 10th June.
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