A new advertising campaign for Emap's Magic 105.4 featuring the new single from Michael Buble, starts today. The station aims to highlight the more music less talk format to even more Londoners, and will be shown on ITV, Channel 4 and Five during May and June.
The 30-second ad features a woman driver stuck in road works in the rain. She tunes in to Magic 105.4 and as she listens to Magic playing ‘Everything’ by Michael Buble — her mood transforms and she can see beauty even on the greyest of rainy days.
Nicola Thomson, marketing director of Magic 105.4, said: “We are incredibly proud of our new commercial which clearly demonstrates how Magic’s unique mix of music can lift your mood. It will reaffirm our position with our loyal listeners and entice potentially new listeners to give Magic a try.”
The creative is by St Luke’s with media planned and bought by Starcom.