How to Sound Good Naked is the latest publicity campaign for BRMB – promoting drivetime presenter Rick Vaughn. Rick will be plastered around bridges throughout Birmingham next week wearing very little, and we have the [b]exclusive[/b] image of what locals will be treated to.
The campaign is the brainchild of former Saatchi & Saatchi trouble shooter Alex Preston who now heads up Rick's representatives , Blue Piranha.
Alex Preston said: "This is a six figure marketing campaign that will run throughout Bridge banners in Birmingham from July 3rd 2007. This latest campaign ticks all the boxes required , Rick is an aspirational, three dimensional character and this comes across on air and now thanks to this campaign and the full support of his Programme director Adam Bridge it will come across visually to all of Birmingham."
When asked for a comment from the man himself Rick Vaughn, he told us: "In such an aggressive market place it pays to be remembered for something and if that something has to be bearing all to the people of Birmingham, then bring it on!"
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