London station Magic 105.4 is to promote the English National Ballet in a year-long on-air promotion. Listeners to the Emap station will also be able to win VIP tickets to see a performance of Swan Lake live at The Palace of Versailles, with transport and accommodation.
The partnership will support four further English National Ballet productions in the coming year, including performances of The Snow Queen and The Nutcracker.
Louise Halliday, Head of Marketing at English National Ballet, said: “Media partnerships such as this are vital for English National Ballet and we are delighted to be working with Magic 105.4. Magic listeners represent the perfect audience for ballet and we’re thrilled to be spreading the word about this exciting art form. We hope our relationship with Magic 105.4 will continue to grow and that listeners will be inspired to see English National ballet, perhaps for the first time.”
Julieanne Toole, Head of Sales at Magic 105.4, said: “Magic 105.4’s audience continue to enjoy high quality events in London and with this first time partnership with English National Ballet, we are extremely proud to share some truly amazing events over the coming year. To enjoy this level of association with such a prestigious organisation is a unique and gratifying experience.”
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