Capital 95.8 and thelondonpaper are joining forces to sponsor the official busking sites across the London Underground network in a deal brokered by CBS Outdoor. The £1million campaign hopes to raise awareness of busking and will offer buskers the opportunity to become involved in an new range of activities.
Nick Button, Marketing Director at Capital 95.8 told RadioToday.co.uk: “We want to establish buskers as individuals and champion the role they play in making everyone’s journey more entertaining.
“We, along with thelondonpaper, will use our respective channels and audiences to raise the perception of busking above and below ground. Capital 95.8 and thelondonpaper are uniquely positioned to jointly deliver this exciting proposition which goes beyond busking backdrops to create a ‘living’ brand with regularly updated content.“
On-Air activity for Ear to the Underground will launch on Monday morning – Johnny will be busking with The Hoosiers and two of London's most talented buskers.
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