Robin Pembroke has joined Gcap Media in the new position of Group Director of Online and Interactive Operations. Robin joins from Yahoo! where he was responsible for their programme planning and delivery of new products. He will report directly to Fru Hazlitt, managing director of Gcap London.
Robin will be responsible for leading and managing the creation of a portfolio of online brands and providing interactive brand experiences across analogue, DAB radio, online and via mobile or TV, which are capable of delivering both revenue and profit targets. Across GCap’s portfolio he will also ensure that station websites become destinations in their own right, enabling the group to create communities that are as strong online as they already are on-air.
Fru Hazlitt commented: “The interactive and online development is critical for the future of GCap and I am more than delighted that we have been able to recruit someone of Robin's talent and experience to help us deliver the breadth of vision that is required for this business.”
Robin said: "I am really excited to be joining Fru and the team at GCap. There’s a fantastic opportunity to build vibrant online experiences and communities around brands like Capital 95.8, Classic FM and Xfm.“
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