Unique to help BBC’s DRM trial
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Unique to help BBC’s DRM trial

The BBC has chosen Unique Interactive to provide Display Text and Electronic Programme Guide, or EPG data for their Digital Radio Mondiale trial in the south west of England. Unique already provides similar software for DAB services around the UK, and satellite/HD stations in America.

Unique Interactive will be supplying their “ManDLS” Display Text and EPG Management software for the trial. ManDLS will allow dynamic content such as track and artist information, news headlines, weather and sport news to be displayed on DRM radio receivers. The EPG Management system will collate programme schedule information such as the name of the show and the presenter and additional programme details and send it for broadcast, again for display on DRM radio receivers.

Matthew Honey, Managing Director of Unique Interactive, commented: “We are thrilled to be further extending our ManDLS software onto DRM. Our ethos at Unique Interactive has always been to embrace new technology and future radio platforms. This trial really fits with our belief that digital radio is ubiquitous and platform agnostic and we very much look forward to working with the BBC towards its successful completion”

John Allen, Head of New Services, BBC English Regions, added “The addition of the EPG on DRM receivers lets users discover our radio programmes as easily as possible adding an extra dimension to the trial that we hope will prove compelling to our listeners. Unique Interactive are leading the field in this area and are already providing EPG services to the UK market."

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0 0 563 13 July, 2007 Industry News 8:29 am 20077 Friday, July 13th, 2007

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