Belfast station Citybeat 96.7 is celebrating an increase in figures today as 21,000 new listeners takes the bums-on-seats figure to 146,000. Average hours are also up 1.1 per cent. The news is not so good at other CN stations though, with The Bay and Touch FM's Midland network losing listeners and hours.
Touch FM (south midlands) dropped from 6.9 per cent market share to 5.5, and average hours down 1.5 per cent to 8.2. The Bay, serving south Cumbria and north Lancashire felt the pressure from new station Abbey FM in their patch as their reach, hours and market share dipped.
Commenting on the figures for Citybeat, the Station Director said:"We are absolutely delighted with this latest set of figures. To increase our reach so much in actual numbers, as well as in real percentage terms is very pleasing. We are also encouraged by the increases in listening hours indicating that our audience is really enjoying our broadcast output."
I’d like to thank everyone who works at Citybeat for their contribution to our continuing progress and of course to all our listeners and advertisers for their loyal support."
A new RAJAR measuring specification was introduced for the latest results. These figures do not take in to account possible changes in TSA and are offered only as a guide.
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