Virgin Radio is to drop all spot commercials – for one day only. This Bank Holiday Monday Magners will take over the station for another all day promotion, having bought all the advertising space for the entire day. Magners will be promoted via live reads and trails.
Virgin Radio will also run a special four hour show presented by Virgin Radio DJ John Osbourne in the evening, extending Magners' brand message 'Time Dedicated to You' by playing out listeners requests and dedications along with classic Virgin Radio tracks.
"This all day promotion is the perfect way to engage Virgin Radio's 25-44 listeners on a national level," said Jules Macken, Brand Manager at Magners. "The station has delivered a tailored package for our 'Time dedicated to you' message and we're really looking forwards to hearing the listeners' requests."
"All day promotions such as these create real stand-out," said Nick Hewat, sales director at Virgin Radio. "We are one of the first in the industry to have done this and it demonstrates, once again, our ability to create innovative programming packages that keep our brand partners coming back again and again."
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