UBC Media have been awarded the contract to sell airtime for the A-List and Fresh 40. The inclusion of these new properties into the Entertainment News network will give UBC a weekly audience delivery of 19 million adults.
UBC will integrate the A-List, Fresh 40 and Entertainment News networks into a “Lifestyle and Entertainment” team. This team will form a dedicated “Entertainment and Lifestyle” sales unit selling a combination of our existing Entertainment News Network and “the charts”. This will provide specialist focus, as well as bringing critical mass and weekday inventory to the charts sales proposition.
Commenting on the win, Simon Cole, C.E.O., UBC Media said: "These are significant contract wins for us, and further endorsement of the success of our network radio sales division. Combining our Entertainment News network with A-List and Fresh 40 provides advertisers with a great opportunity to reach over 11 million adults within compelling and exciting programming."