GCap Media has joined the UK Podcasters Association, as its production department Creative looks towards the future of online entertainment. The UKPA was formed in April 2006 to establish podcasters’ rights, and is hoping to attract more broadcasters to join.
UKPA Chairman Dean Whitbread said: “This is a major endorsement of the UKPA’s work and status as the leading body to establish podcasters’ rights. The UKPA represents its members’ interests to regulators and would-be legislators. We’ve done a lot of work to establish podcasting as a medium in itself and we are really pleased to welcome GCap as a prominent member from the radio industry. It shows that they recognise both the value of the Association and the importance of podcasting. This can only be good for all.”
John Hirst, Head of GCap’s podcasting company, Creation, said: “Over the past three years we have seen millions of consumers subscribing and downloading compelling podcasts from our radio stations and our customers’ websites. We create podcasts for our radio brands, our commercial clients and other third party customers, such as The Sun. It’s now part of our core business and content offering to consumers and commercial customers alike. We are delighted to join the UKPA as it’s a neutral body set-up to support all podcasters.”
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