National UTV station talkSPORT has joined forces with ROK, the mobile technology and applications developer, to launch the 'Ask Terry' Q and A text service service. Terry himself is billed a bloke in a dressing gown in the attic with a load of encyclopedias.
Commenting on the initiative, Laurence Alexander, CEO of ROK said "TalkSPORT is the perfect medium for reaching keen sports fans who find themselves with a burning question that needs answering. Listeners are invited to text 'Terry' to 81089 with any question they need answering and they will receive a personalised 'human' answer from ROK's panel of experts via SMS.
"We think our audience will love the talkSPORT Ask Terry service" said Kevin Bird Commercial Director of talkSPORT Radio "and will help put an end to those arguments sports fans have, for example, over who scored the winner in the 1972 Cup Final*".
"Our answers to questions asked have a real, live, human interface – most often with a lot of humour invloved" added Alexander "and in most cases we are able to reply within 10 minutes".