GCap Media has secured the sponsorship of Intel in a multi-station deal across Xfm, Classic FM, Choice and Capital 95.8. The deal will give listeners exclusive content from each website, including the Classic FM Arts Daily each morning from 6am.
Simon Shipley, Intel UK Consumer Brand Manager, commented: “Our target audience has a strong overlap with the GCap audience and this campaign offers strong levels of interactivity with our brand. Overall we aim to provide people with the best digital entertainment content on what we believe is the best PC platform with Intel Centrino Duo.”