JACK fm launches in the UK
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JACK fm launches in the UK

The first Jack formatted radio station in the UK has launched at 1:06pm today. Jack won a licence to broadcast in Oxfordshire 12 months ago from Ofcom, and follows the 'Playing What We Want' format as heard in the USA and Canada.

JACK fm Oxfordshire is owned by Absolute Radio International who are launching similarly titled stations on the DAB digital platform in various parts of the UK next year.

The station has entered into a partnership with Global Traffic Network to provide airborne traffic reports. It marks GTN's first entry into the UK market. The "Flying Jack" will take off every morning and afternoon from Oxford Airport to give a bird’s eye view of the traffic hotspots.

Guy Salmon Jaguar Oxford will be the official sponsors of the Flying JACK. Dealer Principal at Guy Salmon Jaguar Oxford Gareth Cornell says “We are absolutely delighted to be on board the Flying Jack. In partnership with JACK fm’s Morning Glory Breakfast Show we can’t wait to be a part of a radio revolution in Oxfordshire.” The Flying JACK will be in the air by November.

Part of the programming line-up on the new station includes Jack’s Big Banana, a Saturday sports show dedicated to all things Yellow. Daniel Freeman, Josh Bloom and Andrew Self, who are already familiar names to many Oxford United fans, will head up JACK fm’s live commentary of every Yellows game as they battle for promotion

JACK fm can be heard on 106.8 and 106.4 FM and online at jackfm.co.uk. Keep an eye on our audio section to hear the launch.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 480 18 October, 2007 Industry News 12:09 pm 200710 Thursday, October 18th, 2007

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