City Talk, Liverpool's new radio station, is set to launch in January and already some presenters have been confirmed. They include television hosts Dean Sullivan and Margi Clarke, plus local football personalities Ian St John and John Aldridge.
Also joining the station will be Larry Neild, city editor of the Liverpool Daily Post who will host drivetime between 4pm and 7pm, despite never being on radio before. It is also thought Phil Easton and Pete Price will host a daily show on the Emap station.
Richard Maddock, station director of Radio City and City Talk, said: "City Talk will be a station that invites interaction. It will be real life radio with local people and local experts which will be involving and not scared to campaign for what it believes in.
A major marketing campaign will be unveiled when City Talk launches in the New Year — as Liverpool marks the start of its year as Capital of Culture.
Liverpool-based design and marketing agency Ampersand has been awarded the brief to develop the station’s logo and forthcoming above the line activity.
Emma Blackmore, MD of Ampersand, said: "The City Talk brand was developed to encompass the ethos of the station illustrated through the use of a speech bubble with black and white as the predominant colours; symbolising the fact that City Talk will have no grey areas as the presenters along with the shows will all have distinct views and opinions."
City Talk will be based in St John's Beacon, or the Radio City tower as it is more recently known, in the heart of Liverpool city centre.