The Metro Ski and Snowboard Show has re-joined forces with Virgin Radio to promote the 2007 event at Olympia in London. It's the biggest show of its kind and wanted to raise its profile amongst 25-44 year olds.
Presenter Ben Jones will be conducting on-air competitions throughout the week long promotion later this month.
Nick Hewat, sales director at Virgin Radio said: “It’s great to see big annual events such as this returning to Virgin Radio time and time again. We're seeing a bit of a snowball effect as on-air and online integrated campaigns are becoming more and more popular and are producing excellent results.”