Xfm helps rising stars
GCap Media's Xfm network has become the first official radio partner to the Orange Rising Star Award at the Orange British Academy Film Awards. Part of the deal means Alex Zane from the London breakfast show will sit on the panel of jurors.
The jurors have recently cast their final votes for the nominees of next year’s award. It is the only award to be voted for by the public at The Orange British Academy Film Awards in 2008, and votes can be made online from 8th January, when the five nominees will be announced. The Award recognises actors who have recently broken into mainstream cinema.
Xfm’s Marketing Director Richard Mintz said ‘We’re really excited to have been asked by Orange to be the official radio partner for the Orange Rising Star Award as this is one of the most prestigious awards ceremonies in the country. This particular award is perfect for us as Xfm is known as a champion of new talent, traditionally music and now film, so we feel there’s a natural affinity.’
As part of the partnership Xfm will also be running a competition to give one of our listeners the chance to win a pair of 'money cant buy’ tickets to the awards where they will be able to experience the full VIP experience.(C) RadioToday