Ralph wants RAJAR to work
Posted by
Ralph wants RAJAR to work

In a panel discussion at MediaTel's Group seminar on The Future Of Radio this week, Ralph Bernard, chief executive of GCap Media said he would love RAJAR to be more regular, more electronic and that he'd love it to work.

Although RAJAR has been trialling an electronic measurement system, most of the panelists thought that this would not be a sufficient solution unless it came with guarantees of enhanced robustness and more accurate results.

Howard Bareham, investment director of radio at MindShare, said that he was not sure whether the improvement in technology would bring more robust results, although he added that RAJAR has to keep developing as stations move onto different platforms.

However, Scott Taunton, managing director of UTV Radio, was fully in favour of using electronic measurement, saying that particularly in the case of smaller stations, it could provide results which fluctuate less from period to period. He also pointed out that the owners of RAJAR, the BBC and the RadioCentre, come at the data from different angles, with commercial radio using the figures to trade, so for them, fluctuations can be a real problem.

In response, Phil Riley, former chief executive of Chrysalis Radio, disagreed that there are different interests regarding RAJAR data, and also said that the use of electronic people meters would mean a smaller sample size, which could actually lead to more volatile results.

He added that the only way for small stations to get better data is if they spend five times as much on the survey.

Another concern for Taunton was the timeliness of the data, with months passing before stations such as talkSPORT can trade on listener figures, although Riley said that an overhaul of the RAJAR system was not the most critical subject facing the industry.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 402 13 December, 2007 Industry News 9:17 am 200712 Thursday, December 13th, 2007

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events