Vaughan in Simpsons push
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Vaughan in Simpsons push

Capital 95.8 is running a promotion next week to support the DVD release of The Simpsons Movie on 10th December. The multi media deal with 20th Century Fox will give listeners the chance to win a VIP trip to Hollywood for a tour of the Fox Studios on Johnny Vaughan's breakfast show.

Alongside the on-air activity, The Simpsons Movie bus will visit 2 different London locations each day. Throughout the week at 12.00 James Cannon will announce a key word and direct listeners to the location of the bus. The first 100 people to arrive and say the key word will win a collection of limited edition Simpsons Movie memorabilia. Chris Brookes will repeat this at 2pm every day.

All the activity will be supported online with a page dedicated to the movie and the promotion. The page will include uploaded images of Welshy and the bus during the week.

The deal was conceived and negotiated by GCap Media’s Spice Account Manager Lauren Stone and Leela Chivers, Account Manager at Vizeum.

Laura Elloway, Senior Brand Manager at Twentieth Century Fox Home Entertainment, said: "We loved the creativity of Capital 95.8’s ideas on how to use our special Simpsons Movie Bus. and of course, the fact that Johnny is such a fan of the Simpsons too is a real bonus"

Lauren Stone, Spice Account Manager added, “We are so pleased to be teaming up with the Simpson’s Brand. We have managed to integrate this activity across all of Capital 95.8’s key platforms — on-air, online and on the road with Capital’s Toyota Lancruisers”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 380 07 December, 2007 Industry News 12:17 pm 200712 Friday, December 7th, 2007

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