Commercial listening drops
Posted by
Commercial listening drops

While commercial radio had shown signs of clawing back listening from the dominant BBC, the latest figures show the sector has slipped back again in the last quarter. All commercial radio now accounts 42.4% of total listening, 13% behind the BBC.

Across all stations, commercial radio has lost 10.1 million hours of listening in the past three months.

However the industry maintained its majority share in the 15-44 year old market with 53.1% of all listening while share among the younger 15-24 audience now stands at 59.5%. The older 40-59 audience are also keen commercial listeners with 70% tuning in every week.

Digitally, 18.1% of all listening to commercial radio is via a digital platform, outperforming the 16.6% industry average.

Andrew Harrison, chief executive of RadioCentre said: “Radio continues to play an important role in people’s busy lives and it is really heartening to see an increase in the number of listeners tuning in to digital services with Commercial Radio leading the way in this area."

"Our national stations continue to perform well and whilst local Commercial Radio overall hasn’t had its best quarter we look forward to Ofcom’s final Future of Radio report which we hope will confirm some relaxation of programming regulations for these stations”.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

See our unique RAJAR graphs on and see more RAJAR news by clicking here.
0 0 461 31 January, 2008 RAJAR News 12:20 pm 20081 Thursday, January 31st, 2008

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events