Global Traffic Network has signed a three year deal with the UKRD group to supply all stations with traffic and travel reports. It is the second contract for GTN who already provide services to Absolute Radio's Jack FM in Oxfordshire.
UKRD stations in the Cornwall and Guildford areas will be provided with traffic reports from spotter planes which will be airborne over the coming months. Global Traffic Network already provides customised traffic reports to affiliated radio and TV stations across Australia and Canada in exchange for commercial airtime inventory.
William Rogers, chief executive of UKRD says “Our portfolio of stations has always delivered good traffic and travel information but the deal with Global Traffic Network enables us to achieve a pretty substantial improvement in what we can broadcast to our listeners. The opportunity for UKRD now is to build upon this new relationship and we are looking forward to the future and what we can deliver together.”
GTN UK managing director Paul Hutton says “This is a significant step in Global Traffic Network’s expansion in the UK. UKRD have great stations and our airborne reports will enhance the traffic service to some of the country’s most loyal radio listeners. UKRD have some great ideas for the future and we look forward to working with them.”