DAB digital radio continued its Christmas tradition of strong sales, with one million products bought in quarter four, 2007.
More than 550,000 DAB radios were sold in December alone, up 22% on December 2006. Best sellers were portable kitchen radios, MP3/DAB personals, DAB hi-fi systems and, with a particularly strong result, DAB clock radios.
The DRDB (Digital Radio Development Bureau) says figures from GfK put cumulative sales of DAB sets at 6.45 million at the end of 2007, up from 4.4 million in 2006.
The DRDB’s own research, based on more than 14,000 DAB owners, shows 27% of owners have more than one DAB radio at home; and overall satisfaction levels have risen from 85% to 88%.
In 2008, the DRDB forecasts sales of 2.6 million bringing the cumulative total to 9.1 million sets and household penetration to 30%.