Will Ferrell's new film Semi-Pro is to be promoted across the GCap One Network. The release of the new movie will also be supported by Choice and Xfm.
The campaign launches on Monday 25th February ahead of the film release on Friday 29th. Xfm listeners will be asked to submit their ‘best flash mob idea’, Choice FM listeners will be asked ‘Can you pull the biggest crowd’ and listeners of the One Network will be challenged to name that ‘One Hit Wonder’.
Daily prizes will include a Nintendo wii on Xfm London, an iTouch on Xfm Manchester, Scotland and South Wales and a trip to London including travel, accommodation, dinner and tickets to a gig for One Network listeners. There will also be a grand prize of £2,500 on Xfm London and £1,000 on Xfm Manchester, Scotland and South Wales if the winner of the daily knockout rounds manages to secure listeners to their flash mob event and £2,000 on Choice FM for the winning finalist who successfully carries out their nominated idea and pulls the biggest crowd.