Zee Radio launches in style
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Zee Radio launches in style

Bollywood actor Shah Rukh Khan has launched the UK's first Bollywood centric station. ZEE Radio started broadcasting on Sunday via DAB Digital Radio.

Shah Rukh Khan, who was the face of the sold-out, three-day extravaganza at the Olympia, London, congratulated ZEE on its new initiative: "I would take this opportunity to congratulate Zee for the launch of their new radio, Zee Radio 558 AM (and DAB). All the best Zee!! I hope you all listen to it."

He was also joined on stage by singer Jay Sean who added to the celebrations encouraging listeners to tune into Zee Radio.

A specially choreographed dance sequence representing the flavour of the station was presentedBoll on stage as a part of the launch.

ZEE Radio is part of the ZEE Network – Europe’s largest Asian network which includes ZEE TV, ZEE Cinema, ZEE Muzic, ZEE Gujarati and Alpha ETC Punjabi.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 312 21 February, 2008 Industry News 2:30 am 20082 Thursday, February 21st, 2008

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