Bollywood actor Shah Rukh Khan has launched the UK's first Bollywood centric station. ZEE Radio started broadcasting on Sunday via DAB Digital Radio.
Shah Rukh Khan, who was the face of the sold-out, three-day extravaganza at the Olympia, London, congratulated ZEE on its new initiative: "I would take this opportunity to congratulate Zee for the launch of their new radio, Zee Radio 558 AM (and DAB). All the best Zee!! I hope you all listen to it."
He was also joined on stage by singer Jay Sean who added to the celebrations encouraging listeners to tune into Zee Radio.
A specially choreographed dance sequence representing the flavour of the station was presentedBoll on stage as a part of the launch.
ZEE Radio is part of the ZEE Network – Europe’s largest Asian network which includes ZEE TV, ZEE Cinema, ZEE Muzic, ZEE Gujarati and Alpha ETC Punjabi.