Lincs FM will becomes the first radio station in the UK to launch an innovative new music download service, called Catch.
From tomorrow, listeners can text a five digit number while listening to the station. The station then sends back a text identifying the name of the artist and track currently being played.
A personalised web page is created where listeners can access a list of all their favourite music. They can download their chosen songs by entering their mobile phone number on the station's website.
The new service also includes a fully searchable online music store with access to over three million songs, while listeners can browse station playlists by show, hour or day and preview presenter recommendations.
Catch was founded in 2005 to work with radio stations by providing a mixture of free and paid services to listeners. Keith Briggs, Director of Operations and Presentation at Lincs FM said: “We are very excited at being the first station in the UK to roll out this service and we believe it’s something our listeners will get a lot of enjoyment from.”
Last year UBC Media launched a similar service named Cliq, whilst GCap also previously trailed a 'Hear it, Buy it, Burn it' service.