Girls to control Magic 105.4
Posted by
Girls to control Magic 105.4

Magic 105.4 owner Bauer has signed Unilever's Dove brand for a six month sponsorship deal which includes female presenters Lisa I’Anson, Hannah Cox and Angie Greaves hijacking the airwaves.

London will wake up to Lisa I’Anson on the More Music Breakfast Show from 5.30am, have Hannah Cox steer them home with Drivetime at 5pm, before relaxing with Angie Greaves on Mellow Magic from 8pm during a special ladies week.

During these shows, listeners will have the chance request their favourite song and be in with a chance of winning an indulgent Dove Pamper Pack.

Unilever’s Dove brand will also sponsor Magic 105.4’s More Music Breakfast Show with Neil Fox through to October 2008.

Karen Stacey, broadcast sales director for Bauer Advertising, said: “We are delighted to be working with one of Unilever’s Super brands. It’s hard to think of a better brand affinity between the most successful radio station in London targeting an affluent female audience and Dove, a brand renowned for developing a successful dialogue with real women.”

The sponsorship deal is worth over £500k.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 389 02 April, 2008 Station News 10:03 pm 20084 Wednesday, April 2nd, 2008

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events