GCap Media station Trent FM has agreed a four year media partnership with a local entertainment venue to re-name it as the Trent FM Arena Nottingham.
Howard Bradley, managing director of Trent FM said: "This is just the beginning of an exciting few years in working with Geoff and his team. The partnership seemed obvious to us both and I’m delighted that we’ve made it happen. What we can offer to the people of Nottingham and the East Midlands over the next few years will be really exciting, with plans afoot to support putting this great City even more on the map. Watch this space!"
Geoff Huckstep, chief executive of the newly titled Trent FM Arena Nottingham said: "The Nottingham Arena has come a long way in a relatively short time and is a major destination on the International live music touring schedule for all the main promoters. With such a pro-active partner as Trent FM, I am confident the success story will continue to the benefit of our respective customers and listeners".