UBC Media has signed an agreement with Virgin Radio to supply traffic and travel news for the first time, as part of UBC's programme syndication networks.
Beginning on 1 May, the deal is for two years and means UBC will now supply travel news to Virgin and will sell airtime on behalf of Virgin within the bulletins.
John Quinn, chief operating officer of UBC Media said: “We’ve had a successful working relationship with Virgin for many years now and are really pleased to be moving it to the next level. Virgin’s decision to join our programme syndication network and allow us to sell their airtime is a very important step for us, which endorses our position within the industry.”
UBC supplies syndicated services to over 250 commercial radio stations within the UK.