PURE's in-car DAB digital radio adaptor, Highway, has won Product of the Year in the 2008 Auto Express Product Honours.
The Awards, which recognise excellence in the accessories and car care sectors, are featured in a special issue of Auto Express on sale May 7th 2008.
Paul Smith, general manager of PURE Digital is delighted: “This is an important accolade for Highway. Auto Express is an authority on the automotive industry in the UK and we are thrilled to have impressed them. Highway is kick-starting the in-car DAB market and this high profile endorsement will further raise consumer awareness that DAB is here for cars now."
PURE Highway is attached to the car windscreen with a flexible mount, just like a portable satellite navigation system, and delivers otherwise unavailable digital-only radio stations, national AM stations in digital quality, as well as the ability to hear your MP3 player through your existing in-car radio.