Bauer's Scottish heritage suffers
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Bauer's Scottish heritage suffers

Bauer's Big City network added nearly a million listeners in the past quarter, with Hallam FM recording an increase of over half a million listening hours and an increase in market share of over 2 per cent.

North of the border however, there were record lows in reach for both Clyde 1 in Glasgow and Forth 1 in Edinburgh.

While both Scottish heritage stations showed marginal increases in hours, Clyde 1's reach dropped to 526,000 while Forth 1 lost a further 24,000 listeners, dropping to 258,000. Both are the lowest audience figures for their respective station since RAJAR changed their methodology in 1999. Clyde 1's hours increased by 133,000 while Forth 1 increased listening by 54,000 hours.

However Northsound 1 and 2 in Aberdeen showed impressive growth in hours quarter on quarter, with their combined market share increasing by nearly 5 per cent.

Elsewhere, Radio City increased its reach by over 15% quarter-on-quarter to 470,000, Metro Radio a slight increase in market share while delivering its second worst recorded reach and Kerrang 105.2 increased audience by over 10 per cent to 401,000, only the second time the West Midlands station has surpassed the 400,000 figure.

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0 0 307 01 May, 2008 RAJAR News 7:56 am 20085 Thursday, May 1st, 2008

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