Global Radio's Heart has created a strategic partnership with an online social network to offer fashion and beauty advice to listeners visiting the station's website.
The exclusive partnership which starts immediately, will see fashion and beauty website osoyou.com supplying editorial content to Heart brand websites as part of an ongoing strategy to offer Heart listeners content in all areas of life.
The fashion website expects to raise its profile with new consumers via Heart’s target audience of 25-44 year old women. The expansion of Heart’s brand website into fashion and beauty also signifies a move to provide advertisers with a more diverse online offering, alongside radio’s traditionally effective ability to drive online traffic.
The deal was been brokered by Global Radio’s Brand Development Team.