Kiss 100 is celebrating its position as London’s third biggest commercial radio station by launching a major marketing campaign to support the Rickie and Melvin breakfast show.
The campaign is part of a £1.5 million investment in Kiss by Bauer Radio over the summer months and includes 48 sheets, 6 sheets, bus sides and digital media on the London Underground.
A second phase of the campaign is planned for next month and will include Kiss regional stations in Bristol and East Anglia.
Steve Parkinson, MD of Kiss, said the campaign would mark the start of a summer of events and activity designed to make Kiss famous again. He said: “Kiss is the undisputed sound of young London and Rickie, Melvin and Charlie embody the smart, young and aspirational nature of our audience. The Kiss Breakfast Show is a unique offering in what is probably the most competitive market in the world.
“The creative captures the energy, youth and exuberance of the show and its presenters.”
Kiss 100 has a 4.3 per cent share of London listening, over-taking Capital 95.8 for the first time ever according to the latest RAJAR figures. Rickie and Melvin has the 4th biggest commercial breakfast audience in London with 656,000 listeners every week.